The design concept of the company's logo comes from the abbreviation of kingxinxie-- "K" "X" "X". The three letters comprise the pattern of two and a half coins and can be also seen as 100C. The red color represents pasion and motivation; the first two coins represent the value of enterprise and social value respectively; the half coin represents infinity and symbolize the continuity of the company. The overall pattern suggest the desire to create business value and social value with hundredfold confidence, efforts and perseverance. 

     Enterprise Mission: Precision Credence Collaboration Positivity 
     Precision - Quality Concept
     Credence - Business Philosophy
     Collaboration - Value Community of Customer, Company and Employees
     Positivity - Unlimited Desire to Innovate Technique and Improve Quality